Inbound marketing is time-intensive. It needs a lot of domain knowledge too. It can be difficult for businesses to allocate crucial time and internal resources to know and implement social media and search engine optimization (to name just a couple) campaigns on their own. In these situations, businesses may reach out to an independent agency to handle their inbound marketing initiatives.
If you’re in search of such an agency, below are the five major considerations for you to make:
The Right Fit
You won’t get you more visitors by having a firm redesign your website. Many people think web design and inbound marketing agencies are one and the same, and though they are undoubtedly connected, they require two entirely different skills sets. Web design is design-heavy, while inbound marketing is content-heavy. To invite more traffic and leads, you must hire a company that provides traffic generation services, such as blogging and content creation, social media marketing, and search engine optimization and link building. The idea is to use an inbound marketing agency equipped with the exact capabilities that can help you attain your marketing objectives.
Clarity of Process
Social media case studies and content creation capabilities are valuable to a client, but even more so is the inbound marketing agency ‘s capacity to tie the inbound pieces together, creating a single comprehensive strategy. More importantly, such agencies should be able to explain their processes in the clearest manner possible, to their prospective clients. This shows that the agency has delivered ROI to clients it has worked with before, further indicating that it has the chops to do the same thing to you now.
Your potential agency’s pitch should peppered with such terms as “benchmarks, “analytics,” “metrics,” and other similar words. Developments made toward your objectives must be measurable every step of the way, and a good inbound marketing agency will have the capacity to keep track of all campaigns and give you performance updates from time to time. You are hiring these professionals because you want certain things achieved with the campaign. To know if they’re doing their job, you need scientific data.
Project Management Prowess
Inbound marketing is steered by the development of premium content created for your best prospects. Your inbound agency will be successful only if they can get inside your head to make that content and learn about your ideal leads. They will do things for you and make your life easier.
An Inbound-optimized Website
Lastly, does the inbound marketing agency you intend to hire, blog regularly? How would you describe their own social media presence? Are their site’s landing pages optimized, and what is the quality of their content of each page? A successful inbound marketing company should be its own ideal case study.